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Abunayyan Trading Corporation signs Agreement with Kohler as Exclusive Power Systems Distributor in Saudi Arabia

Mar 23, 2014

By virtue of the agreement, ATC becomes the exclusive distributor for Kohler Power Systems in Saudi Arabia.

As part of its ongoing strategy to adopt and provide the latest and most innovative technologies and energy solutions, Abunayyan Trading Corporation (ATC), one of Abunayyan Holding Strategic Business Units (SBUs), signed an exclusive agreement with Kohler Power Systems, one of the top three manufacturers of electric generators and providers of power solutions worldwide. 

By virtue of the agreement, ATC becomes the exclusive distributor for Kohler Power Systems in Saudi Arabia. ATC will sell, service and maintain power systems for standby, prime, mobile, marine and rental operations throughout Saudi Arabia. Kohler has had a prominent market presence in Saudi Arabia for more than 25 years and has product installations throughout the country. The companies are finalizing product and logistical details and are accepting orders for new power systems.

The agreement was signed at ATC headquarters in Riyadh in the presence of top management from both companies including: Mr. Khalid Abunayyan, President & CEO of Abunayyan Holding, Mr. Allam Al-Khalidi, CEO of ATC, and Mr. Ziad Al-Jamal, Business Line Manager – Power; while representing Kohler were Mr. David Kohler, President and COO of Kohler Co., Mr. Larry Bryce, President of Kohler Power Systems, Mr. Joseph Raats, Managing Director Middle East & North Africa, and Mr. Homer Virgo, Regional Sales Manager. 

This is an important milestone in the corporate history of ATC specifically, and for Abunayyan Holding Company as a whole, and establishes yet another powerful business relationship for the company.

A leading and highly trusted provider of products and solutions in the water, wastewater, power, oil, and gas industries in Saudi Arabia and the Middle East, ATC considers this association with Kohler as a significant step that reinforces the company’s name in the market.

Commenting on the agreement, Mr. Allam Al-Khalidi, CEO of ATC, said: “It gives us pleasure to announce our relationship with Kohler Power Systems, a very trusted name that has greatly contributed to the power industry throughout the world. We share more than just common objectives with Kohler; more importantly, we share the same core values of providing services and solutions that gain customers’ trust and guarantee their satisfaction,” adding: “We are committed to providing the Kingdom with the world’s best and most innovative and advanced power solutions. This relationship with Kohler will help us achieve that.”

“We are pleased to align with an industry leader like Abunayyan to serve the growing power generation market in the Middle East,” said Larry Bryce, President of Kohler Power Systems. 

“Kohler has been manufacturing generators for prime and standby applications in the industrial, residential and marine segments since 1920.  Today we serve a global customer base with reliable power solutions, superior customer service, and total system integration through an array of products and accessories customized to each application,” Bryce said. “Abunayyan will allow us to best serve the Saudi Arabian market by bringing to the relationship an experienced management team and a focus on providing superior customer service.”